Study proves that the FLW Fishing Classic was a huge economic boon for area’s economy
Chapin, SC (Danielle Smith) - During the weekend of August 11-13 of this year, our community hosted the Forrest L. Wood Cup (FLW) world championship bass fishing tournament on beautiful Lake Murray. Capital City Lake Murray Country hosted the event as a part of their mission to bring tourists to the Midlands. Literally thousands came from across the globe to either fish in the tournament, promote their companies and the products they make, watch the best anglers in the world vie for the some of the most valuable prize packages in professional fishing, or simply enjoy all the wonderful amenities that our area has to offer.
As a part of the mission of Capital City Lake Murray Country, they help to spur economic growth and bring positive exposure to the area that includes the “Jewel of South Carolina,” Lake Murray, and all of the wonderful communities that surround it. Capital City Lake Murray Country not only brings national exposure to the Midlands, they also shine a light on this area by showcasing our area and bringing global exposure to our state and the local cities, and towns of Lexington, Richland, Saluda, and Newberry Counties.
After this summer’s FLW event, Capital City Lake Murray Country commissioned a professional study to see exactly what the economic impact of that event was on our area as a whole. Recently, that study was completed, and it concluded that the total economic impact of this event was $30,188,529 This was a significant increase compared to 2014's statistics from the Forrest Wood Cup, the last time the event was held here. In 2014, the total economic impact was $25,754,745. That is an almost $4.5 million increase in the overall economic impact within 3 year span.
The professional study concluded that this successful event brought around 68 thousand people to the Midlands. Those visitors spent approximately $146,000 + on the various tournament support facilities. Dreher Island State Park, the marina that hosted the event again this year, had an overall revenue of $18,540 for the 3-day event. As many as 3,425 media outlets covered the event in part or in whole. In total, those outlets created about 740 million impressions of the event. This exposure alone is equivalent to $6.8 million.
The report concluded that the major impact that the FLW brought through national and global exposure to our area in regard to fishing, our community’s economy, and exposing others to the beauty of our area was invaluable. With television exposure on NBC sports, Pursuit channel, and the World Fishing Network, plus all the smaller, regional, and local sources, 564 million households were reached globally. Coverage of the event is still being aired, and will continue to be aired, as it showcases Capital City Lake Murray Country on these channels through their continuing extended coverage for years to come.